Press Release: Chartis Rolls out Aggressive Travel Insurance Market Strategy Introducing New Brand Ambassador and Travel Guard Campaign Aiming to Win the Mind of Thai Travelers
Press Release: Chartis Rolls out Aggressive Travel Insurance Market Strategy Introducing New Brand Ambassador and Travel Guard Campaign Aiming to Win the Mind of Thai Travelers
Chartis Thailand, an affiliate of Chartis Inc, a global leading insurance company, launches their latest campaign, alongside the brand ambassador “Nawat Issarakraisri” the travel guru, to stress its leading position in the travel insurance industry. The brand “Travel Guard” is being campaigned aggressively to become the number one brand in the mind of travelers.
Mr. Isorasak Thesratanavong, Vice President, New Hampshire Insurance says, “Chartis is preparing to carry out a plan to extend the size of travel insurance market by focusing on providing knowledge for the public to be aware of benefits from travel insurance. The true experience from our new brand ambassador will be told to the public to realize the benefits. Our studies showed that 85% of Thai travelers who went abroad last year did not have travel insurance, while only 15% purchased travel insurance and had got protection. In this number, 50% of purchase travelers bought travel insurance because it was a prerequisite for visa approval, and travelers didn’t realize the advantages of being insured. However, some studies showed results that almost 100% of the respondents admitted that they did not know before that travel insurance would have so many benefits when they were informed of the coverage conditions.
However, Mr. Isorasak shares his view, “the company doesn’t think that it is competing with other counterparts of the business, but with itself. Today, Chartis is already a leader of travel insurance in the global, regional and domestic markets. There are only market limitations that lie among the consumers in terms of understanding and behavior. In retrospect, as we are one of the companies that operates travel business, we have often heard anecdotes about travelers who encounter problems in a foreign country while having no insurance coverage, which leads to other difficulties. Therefore, the company’s strategy at this time is to answer all clients’ and companies’ needs.”
For domestic traveling, there are only some groups of people who have coverage from their life insurance or individual accident insurance, but travel insurance has specific benefits of coverage and is suitable for people who travel. Those who have no insurance at all can purchase the travel insurance to get coverage during their travels, which also covers accidents no matter where they are; shopping or falling down in a restaurant. This kind of insurance costs only a few tens of baht per week.
Mr. Isorasak adds that, “The Travel Guard brand is a global insurance service that confers beneficial coverage for travelers, especially those who are traveling aboard and for unexpected incidents that cause problems each time of the traveling. In some cases, these cases become big issues; including the whole treatment bills and high costs of moving the patients back to Thailand. And in many cases, these expenses can total up to several million baht. In addition, the travel insurance will also take care of the coverage on delays of the travel and delays of luggage.
For the speedy brand building of Travel Guard by Chartis to capture public’s instant recognition, the company has chosen Khun Nawat Issarakraisri, TV host and renowned travel expert, to be brand ambassador. For his extensive experience as a leading travel guru of the country, coupled with his personal experiences about the benefits of travel insurance, Khun Nawat is in the most suitable position to recommend the travel insurance to travelers, especially Travel Guard itself has always been the brand in his mind over the whole time. This can help build confidence on Travel Guard as well.
A big campaign is also launched for the upcoming high season. Interested participants can send an SMS to the sweepstakes award in a special "Travel Guard Travel Gang with Guru" program, which will take lucky winners on a special guided tour trip to Taipei by Khun Nawat. The trip includes visits to many beautiful attractions, delicious cuisine and guided information about the trip by the guru. The lucky participants will be divided into two groups; interested public who are not yet customers of Travel Guard insurance, and Travel Guard Insurance customers who purchase the coverage during the months of October through December. All names of insurance buyers will be drawn automatically. Also, for the customer group, a double-bill bonus of a free international phone card worth up to one hour call time will be distributed to all.
The company is preparing to roll out advertising through all means of media with an allocated budget of several 10 million baht. The online viral channel will also be carried out for interested prospects to have better access to the information through www.travelguard.in.th and www.dreamdestination.in.th, which are collaborative websites for the company’s tourism promotion activities that have organized many travel photo contests.
Khun Charnpol Ratanaporn, Travel Insurance Manager, Chartis Thailand, says, “The Company is expecting to make growth in the travel insurance business of at least a double digit within the next three years. This depends on whether the consumers’ perception and behavior will change through time because these are the elements that result in success of the market rather than competing for the market share among companies.” Mr. Isorasak also adds more information, “For the market of travel insurance to foreign countries, we are very confident that we have greater potential than our competitors. This is because Chartis has global operation network of in 160 countries worldwide and we have emergency service centers of Travel Guard all over America, Europe and Asia. More importantly, the Travel Guard centers are equipped with medical professionals; doctors, nurses, interpreters and specialists, who can assist our Thai clients especially on issues regarding travel insurance. We carry out international assistance for Thai travelers up to transferring patients back to Thailand in both normal and emergency cases. The centers are owned by the company so we do not share the facilities with other companies and can focus more on our mission and development of the system to connect with all major travel information. This enables more promptness in information searching services than our counterparts.”
"We are confident that the market strategy of Chartis and Travel Guard is truly beneficial for all sectors, from public, traveling business, travel insurance to Chartis itself. We believe that it will be successful. As Chartis is the leader with comprehensive potential, as well as the first travel insurance company to aggressively compete in the market to gain widespread awareness from the general public. We have conducted research and many preparations to fulfill our goal to provide information to our prospects effectively. This is to lead us in our initiative to be a part of support for the sustainability of the Thai travel industry, like the slogan of Travel Guard that goes ‘TRAVEL MORE. WORRY LESS’”
Media inquiry and further information please contact:
Khun Leenata Cheawvej, New Hampshire Insurances Tel. (02) 649-1594
Chartis Thailand, an affiliate of Chartis Inc, a global leading insurance company, launches their latest campaign, alongside the brand ambassador “Nawat Issarakraisri” the travel guru, to stress its leading position in the travel insurance industry. The brand “Travel Guard” is being campaigned aggressively to become the number one brand in the mind of travelers.
Mr. Isorasak Thesratanavong, Vice President, New Hampshire Insurance says, “Chartis is preparing to carry out a plan to extend the size of travel insurance market by focusing on providing knowledge for the public to be aware of benefits from travel insurance. The true experience from our new brand ambassador will be told to the public to realize the benefits. Our studies showed that 85% of Thai travelers who went abroad last year did not have travel insurance, while only 15% purchased travel insurance and had got protection. In this number, 50% of purchase travelers bought travel insurance because it was a prerequisite for visa approval, and travelers didn’t realize the advantages of being insured. However, some studies showed results that almost 100% of the respondents admitted that they did not know before that travel insurance would have so many benefits when they were informed of the coverage conditions.
However, Mr. Isorasak shares his view, “the company doesn’t think that it is competing with other counterparts of the business, but with itself. Today, Chartis is already a leader of travel insurance in the global, regional and domestic markets. There are only market limitations that lie among the consumers in terms of understanding and behavior. In retrospect, as we are one of the companies that operates travel business, we have often heard anecdotes about travelers who encounter problems in a foreign country while having no insurance coverage, which leads to other difficulties. Therefore, the company’s strategy at this time is to answer all clients’ and companies’ needs.”
For domestic traveling, there are only some groups of people who have coverage from their life insurance or individual accident insurance, but travel insurance has specific benefits of coverage and is suitable for people who travel. Those who have no insurance at all can purchase the travel insurance to get coverage during their travels, which also covers accidents no matter where they are; shopping or falling down in a restaurant. This kind of insurance costs only a few tens of baht per week.
Mr. Isorasak adds that, “The Travel Guard brand is a global insurance service that confers beneficial coverage for travelers, especially those who are traveling aboard and for unexpected incidents that cause problems each time of the traveling. In some cases, these cases become big issues; including the whole treatment bills and high costs of moving the patients back to Thailand. And in many cases, these expenses can total up to several million baht. In addition, the travel insurance will also take care of the coverage on delays of the travel and delays of luggage.
For the speedy brand building of Travel Guard by Chartis to capture public’s instant recognition, the company has chosen Khun Nawat Issarakraisri, TV host and renowned travel expert, to be brand ambassador. For his extensive experience as a leading travel guru of the country, coupled with his personal experiences about the benefits of travel insurance, Khun Nawat is in the most suitable position to recommend the travel insurance to travelers, especially Travel Guard itself has always been the brand in his mind over the whole time. This can help build confidence on Travel Guard as well.
A big campaign is also launched for the upcoming high season. Interested participants can send an SMS to the sweepstakes award in a special "Travel Guard Travel Gang with Guru" program, which will take lucky winners on a special guided tour trip to Taipei by Khun Nawat. The trip includes visits to many beautiful attractions, delicious cuisine and guided information about the trip by the guru. The lucky participants will be divided into two groups; interested public who are not yet customers of Travel Guard insurance, and Travel Guard Insurance customers who purchase the coverage during the months of October through December. All names of insurance buyers will be drawn automatically. Also, for the customer group, a double-bill bonus of a free international phone card worth up to one hour call time will be distributed to all.
The company is preparing to roll out advertising through all means of media with an allocated budget of several 10 million baht. The online viral channel will also be carried out for interested prospects to have better access to the information through www.travelguard.in.th and www.dreamdestination.in.th, which are collaborative websites for the company’s tourism promotion activities that have organized many travel photo contests.
Khun Charnpol Ratanaporn, Travel Insurance Manager, Chartis Thailand, says, “The Company is expecting to make growth in the travel insurance business of at least a double digit within the next three years. This depends on whether the consumers’ perception and behavior will change through time because these are the elements that result in success of the market rather than competing for the market share among companies.” Mr. Isorasak also adds more information, “For the market of travel insurance to foreign countries, we are very confident that we have greater potential than our competitors. This is because Chartis has global operation network of in 160 countries worldwide and we have emergency service centers of Travel Guard all over America, Europe and Asia. More importantly, the Travel Guard centers are equipped with medical professionals; doctors, nurses, interpreters and specialists, who can assist our Thai clients especially on issues regarding travel insurance. We carry out international assistance for Thai travelers up to transferring patients back to Thailand in both normal and emergency cases. The centers are owned by the company so we do not share the facilities with other companies and can focus more on our mission and development of the system to connect with all major travel information. This enables more promptness in information searching services than our counterparts.”
"We are confident that the market strategy of Chartis and Travel Guard is truly beneficial for all sectors, from public, traveling business, travel insurance to Chartis itself. We believe that it will be successful. As Chartis is the leader with comprehensive potential, as well as the first travel insurance company to aggressively compete in the market to gain widespread awareness from the general public. We have conducted research and many preparations to fulfill our goal to provide information to our prospects effectively. This is to lead us in our initiative to be a part of support for the sustainability of the Thai travel industry, like the slogan of Travel Guard that goes ‘TRAVEL MORE. WORRY LESS’”
Media inquiry and further information please contact:
Khun Leenata Cheawvej, New Hampshire Insurances Tel. (02) 649-1594
